-LRB- CNN -RRB- -- Sin Hwa Dee began operations in the 1970s as a cottage industry in the former soya sauce-producing enclave of Kim Chuan Road , in the Paya Lebar area of Singapore .

Mr. and Mrs. Chng Kee started out producing soya and oyster sauces , bean paste and plum paste in the 1970s .

It was founded by the late Mr. Chng Kee , a former soya salesman , who ran the business with his wife , a soya production operator .

Together they sold mainly soya and oyster sauces , bean paste and plum paste in bulk under the Sin Hwa Dee label to the restaurant , hotel and catering industries .

In 1990 , the company began producing the preserved fruits and vegetables used to make the traditional Lunar New Year dish of Yu Sheng .

One of Sin Hwa Dee 's factories is dedicated exclusively to the production of Yu Sheng products , while another factory produces noodles for the restaurant and catering industries .

Mr. Chng 's daughter Jocelyn first decided to introduce the company 's products to the foreign market when she attended the SIAL exhibition in Paris in 1992 , noting that there was a clear interest in Asian food .

Sin Hwa Dee 's first premix , the Laksa Paste , was launched into the food services market under the CHNG Kee 's label in 1994 , followed by the Kung Bo Sauce , the Black Pepper Sauce and their famous chicken rice mix .

In 1996 , the company invested heavily in equipment and technology to produce sauces and premixes in bottles for the retail market under the CHNG Kee 's label .

In 2005 , Sin Hwa Dee moved into their own building , CHNG Kee 's Foodlink , located in Senoko South Road , north of Singapore , with a production team of over 75 employees producing more than 20 tons of sauces per day .

Today , their clientele includes Singapore Airlines , Pizza Hut , KFC , Burger King , hotels such as the Ritz Carlton , Conrad International Centenniel , Raffles Hotel , Hilton Hotel , Marriott Hotel , and restaurants such as Lei Garden and Crystal Jade .

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Sin Hwa Dee founded by former soya salesman and soya production operator

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One of Sin Hwa Dee 's factories dedicated exclusively to Yu Sheng products

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In 2005 , Sin Hwa Dee moved into their own building , CHNG Kee 's Foodlink